YouTube
Our 2022 Priorities
I contributed to an animated piece accompanying YouTube CEO Susan Wojcicki’s community update.
The project takes an editorial approach, using subtle graphic elements such as overprinting effects and misprint lines to create layered textures and visual interest. Motion was designed as a continuous, flowing sequence with minimal hard cuts, reflecting the experience of YouTube’s infinite autoplay.
I worked on the animation, focusing on timing, transitions, and the integration of on-screen typography with voiceover. The type was carefully structured within a grid-based system to support clarity while maintaining visual rhythm.
The piece also incorporates a wide range of creator content, covering topics such as sustainability, learning, gaming, music, Shorts, and the #YouTubeBlack Voices Fund, bringing together diverse narratives into a cohesive visual system.
Animator
Animation and Creative Director: James Mabery & Lacey Valentini
Animation: Vera Babio, Louis Robert, Woo Young Kim
Design: Vera Babio, Louis Robert, Woo Young Kim
Design Director: Lacey Valentini
Music & Sound Design: Zing Audio