Lotte

   I collaborated with Good Friends, a Seoul-based studio, to create motion design for Lotte Department Store’s 2024 seasonal displays.

   The project included a countdown animation for large-scale exterior screens, as well as seasonal motion visuals for in-store displays. The visuals were based on designer Byungrok Chae’s bold interpretation of traditional Korean color palettes and dragon motifs.

    I was responsible for the animation, translating the graphic identity into motion. The focus was on enhancing the visual intensity and rhythm through timing, movement, and transitions, ensuring the design adapted effectively across different display contexts.