Asana

    I worked on the title sequence for Asana Forward 2023 Virtual Summit, contributing to both animation and design.

    The project explores a “before and after” narrative without voiceover, using a minimal visual language derived from the event’s branding. It depicts a transition from a chaotic, fragmented pre-Asana state to a clear and structured environment.

    A key aspect of the process was developing design directly within After Effects, allowing motion to inform visual decisions from the early stages. I contributed to both designing and animating in AE, helping shape the transformation through timing, transitions, and movement.

    The sequence combines 2D motion graphics with live-action footage, emphasizing how simple forms can be elevated through precise and intentional motion.